MISSION STORIES
SYNOPSIS
A docu-series about small businesses in the Mission district of San Francisco. The Mission District needed to re-establish it’s identity as the area was rapidly evolving. The businesses that once anchored the district were getting lost in the changes that originally defined the Mission. I created a video docu-series featuring the small businesses that defined and rooted the Mission District. The series gives an insider look into their worlds and tells their stories. Foot traffic increased considerably which translated into improved retail sales as the video stories drove interest.
CREDITS
DIRECTOR: MIKE GOLDBERG
CREATIVE DIRECTOR: MIKE GOLDBERG
WRITER: MIKE GOLDBERG
DP: VICTOR OBENAUF
AGENCY: ONEWORLD