Crosscut is a hybrid agency/production company bringing innovative approaches to telling stories for all types of brands. Crosscut’s objective is to find that fine balance between entertainment and strategy all in the service of generating engagement and revenue. Whether it’s a short form docu-series on IGTV or an experiential event on Facebook Live Streaming, it’s about using intelligent data to make effective creative. The team behind Crosscut have made billions in revenue for their past clients and formed Crosscut to help brands grow using contemporary methods. Cost efficient without sacrificing quality.
MIKE GOLDBERG | FOUNDER | CCO
Mike’s passion for building brands is based on balancing strategy, creative and entertainment. Having held leadership roles at agencies and creating award winning work for Verizon, The Weather Channel, Mentos, Coca Cola, Citibank, Staples, Turner, Popeyes and ESPN, Mike’s focus is now on directing engaging content. Mike's range of storytelling includes creating, writing and directing a sitcom for Turner Entertainment, co-developing a reality show for the Golf Channel and developing a 1 minute comedy food show. Mike wrote and directed a national campaign for the Weather Channel that received 25 million impressions in a week. For Mentos, he wrote and directed a global social media video activation that changed how Mentos marketed themselves. Mike took a local Boston restaurant brand national with a webisodic sitcom that he wrote and directed. Mike’s main objective when directing content is to ensure the strategy and story stay true to the brand.
Audience insight research
Development of brand strategy and tactical plan
Creative concept development
A range of production services are available dependent on budget