Commercials Are Obsolete
Audiences have changed how they engage with content. Commercials were once the norm, but they have become an interruption in people’s daily lives. The options for brands are now infinite. Audiences engage today by binge watching shows. We apply that thinking to brands.
What We Do Differently
Crosscut creates original series for brands, whether it's a comedy, drama, docu-series or an experiential event. Our objective is for audiences to seek out your brand content because it's a form of entertainment with a strategic backbone. It has engaging recurring characters with original story lines.
Brand As Entertainment
We love creating episodic content that engages your audience in a positive way like your favorite streaming show. It's destination content. If the content is strong enough your audience will find you on any platform from IG, to TikTok to YiouTube. We can build a loyal brand audience because they truly love your content and messaging.
Original Content
We are also creating and developing original content for entertainment. We have created a sitcom titled "Psych Ward" for Turner Entertainment's "Superdeluxe" channel and we are currently developing a comedy titled "Cloning Collin"
Past Clients
