Directing is a passion and it all began with a simple award winning campaign for a New York City chain of pet stores called International Kennel Club. It was international if you consider Jersey international. The campaign won a Clio, DA&D and an ADDY.
I'm an independent director with a humorous approach to problem solving. My agency background keeps creativity and strategy top of mind. My range includes a comedy series I created and directed for Turner Entertainment called "Psych Ward". I directed campaigns for Teva Sports Sandals, Mentos, The Weather Channel, Cambio Coffee and the legendary Boston restaurant chain, Finagle-A-Bagel. The Weather Channel campaign received 25 million impressions in a week. For Mentos, I directed 30 videos that was part of a global social media activation that took place on a college campus in Madison, Wisconsin.
Crosscut is currently developing original content including two comedy series, a documentary about the Father of rock journalism who disappeared at the height of his career writing for Rolling Stone Magazine only to be found working as a clerk in a West Village video store. A feature film based on that same West Village character. Stay tuned.