CAMBIO ROASTERS
Coffee So Good, It's OK To Be Bad
CREDITS
DIRECTOR: MIKE GOLDBERG
WRITERS: HOWIE RONAY & MIKE GOLDBERG​​​​​​​
PRODUCER: JOHN BENNETT
DP: DON STARNES​​​​​​​
SYNOPSIS
Cambio Roasters is the next generation coffee company whose focus is on great tasting coffee that gives back to the world in an unprecedented manner. From giving back 20% to its coffee farmers to using solar power to create compostable packaging that reduces landfill waste. The challenge for Cambio was how to gain traction in a crowded K Cup market. The strategy "Coffee So Good, It's OK To Be Bad" is designed to highlight both the taste and the good things Cambio does while giving permission to be a little mischievous which is right on brand. The campaign launched on Instagram and Facebook.
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